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Western International Group
09Sep

Western International Group (WIG) entering into collaboration with Ukaaye (Pvt) Ltd, Western International Group introduced two global brands Olsenmark and Royalford to Sri Lanka market at The Kingsbury Hotel.

WIG is a multifaceted holding group comprising several verticals and businesses that spread over more than half the world, stepping into Sri Lanka with entering collaboration with Ukaaye (Pvt) Ltd. WIG owns and Manages several brands of repute across several industries and have been, in a span of 28 years, able to build a strong presence in the market.

The Group is a diversified business conglomerate, which owns and manages several reputed brands under their belt like Olsenmark (Electronics Products), ROYALFORD (Household Products), YOUNGLIFE (Garments and Innerwear), PARAJOHN (Luggage and travel accessories), NESTO (Retail Chain with several Hypermarkets and Department stores in the region), SHOEPOINT (Footwear Retailer) and BRANDZONE (Fashion and Household Retailer). WIG employs over 7000 personnel from over 15 nationalities in 12 countries.

Headquartered in Dubai, the group has over the years diversified into very many business enterprises. Having originated in the Kingdom of Bahrain, the group is firmly footed in the Middle East, Africa and South East Asia with new brands and divisions being added to the portfolio every often.

With a history of over three decades of business behind it, Olsenmark has become a house hold name in the field of Electronics. Currently available in 82 countries across the globe, our extensive range of deliverables of over 1500 products caters to 360 degree requirements of a household. Olsenmark stands as the world’s largest Electronics brand portfolio and the only company which covers multiple segments like Entertainment Products, Home Appliances, Kitchen Appliances, Personal Gadgets and lighting products.

“We are duty bound tuned towards introducing products that are consistent in quality, technology, innovation and that provides our customers, value for their investment. Today we strive not to satisfy our customers but to exceed their expectations through a solid after sales service backup, undoubtedly the best in the world.” Olsenmark is a constantly evolving brand experience and its success could be attributed to the long term vision of its promoters, the trained professionals that are the helm of affairs.